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Louise Ross

Louise Ross

Vice chair of the New Nicotine Alliance

Believe it or not, this UK based advocacy charity is black-listed by the World Health Organization and placed in the same list as arms dealers…

Yes really lol…

Members of the New Nicotine Alliance are disappointed and angry that an organisation as influential as the World Health Organisation is publishing assertions that undermine the determination of smokers to switch to a less harmful product.

It is no wonder that the general public and healthcare professionals are confused and are losing confidence in the benefits of switching from using combustible tobacco to a product free from carbon monoxide and tar.

The report will have the net effect of encouraging people to go back to or continue to smoke, with more lives lost to smoking-related illness.